Tuesday, April 23, 2019

The Rapidly Changing Space of Cloud Gaming

The gaming industry is one of the most rapidly developing industries in the 21st century, with an ever-increasing diversity of games and global competitions. At the heart of the gaming industry sits the console, whether it is an Xbox, desktop PC, Playstation, or other, this hardware is the gateway to video games. The endless demand for innovation in gaming has pushed developers to create more realistic games with more demanding graphical requirements. As a result, engineers have been pressed to create more intricate hardware designed to process huge quantities of data as quickly as possible. This has culminated to one of the industry's leading companies, Nvidia, to develop their most advanced and expensive commercial graphics card to date, the RTX 2080, with the starting model priced at $800.

As graphics cards reach new heights, so do the minimum hardware specifications of new games. This rising barrier to entry can leave the cash-strapped gamer locked out of the world of newer games. The industry now faces a new problem, how can they bring the best quality games to the most consumers possible? 

Enter Cloud Gaming.

After the recent explosions of cloud computing in the business world, businesses are looking at a new application for servers to create value. Cloud Gaming is a method of gaming that outsources the complex graphical processing of gaming to a server center, by simply taking the inputs of the player and returning an output through the players screen. This allows players to have the same experience of gaming without needing expensive hardware. 

Currently, the cloud gaming market is only valued at $45 million, and is expected to grow to be worth $450 million in 2023. Many companies are racing to get a slice of the this emerging market. Nvidia, Google, Apple, and Amazon are involved in the cloud gaming industry, and many companies are looking to follow. This is very exciting news for the gaming industry, as it will continue to lower the barrier to entry for players. 

Questions:

Are you interested in becoming a customer of cloud gaming?
Do you foresee any challenges that this industry will face as it expands?
As companies race to create huge data centers and remove the need for consumers to buy expensive graphics tech, how do you feel this will affect the computer hardware industry? 


Links:


Monday, April 22, 2019

The role of digital marketing in political campaigns

Digital marketing is becoming more and more prevalent in modern political campaigns. Big data and information is the key to reaching the most potential voters as possible. Back in the day direct mail, in-person campaigning, tv ads, and radio spots were enough to get elected, but now social media and targeted adds is almost a necessity. With that being said there is still a question of privacy issues when it comes to these targeted ads.

Now campaigns can craft ads to send directly to voters that are tailored to the voter, with a person or message that they can personally identify with. A new service was launched called Xaxis Politics which uses metadata to segment potential voters into thousands of different subgroups to target voters directly through Google, AOL, etc. Many politicians chose to use this service for their most recent campaigns. We are entering an unprecedented time in politics with information thats never before been available and it makes sense for politicians to take advantage of everything at their disposal.

Social media is also very important in reaching voters. Campaigns have been using social media since the beginning of services such as myspace or Facebook. Now Twitter and Instagram are becoming important players as well. This is key for campaigns that want to mobilize large groups of young voters. Young people are more passionate than ever about political topics that they care about, so its important to harness that.

Questions:
Have you received targeted campaign ads?
Do you think privacy is a concern when it comes to targeted advertising?
What technology can campaigns use to further improve voter outreach?

Link:
https://policyreview.info/articles/analysis/role-digital-marketing-political-campaigns

Sunday, April 21, 2019

Genealogy and Technology


Some countries, especially those with more homogeneous populations, find Americans’ tendency to describe their heritage using percentage points to be rather silly. In a place as diverse as America, however, I think it makes perfect sense. 

My grandmother and aunt happen to be very interested in genealogy, the study of family history. I stumbled upon it on my own when I was pretty young and immediately began working online to create my family tree. Admittedly, I did not get very far at first. Some of my family members gave me paper records and family trees. I also worked hard and did plenty of research to find information to break through genealogical brick walls.

Over ten years later, I’ve learned so much about my family. My family tree goes as far back as my 18th great-grandfather, most likely born in the 12th century. I connected with cousins that I didn’t even know I had. And this is all thanks to collaboration with genealogists from all around the world. The power of technology, right?

Though genealogical research may sometimes result in the discovery of some unwanted information or unforeseen secrets, there is substantially more upside than downside. Learning about your family allows you to learn more about yourself. Maybe you’re related to a celebrity or have royalty in your blood. Or maybe you want to learn where your name came from, or if your heritage subjects you to certain health risks. Maybe you’re just interested in learning about or preserving your family’s history. All these things, and more, can be learned from just a little bit of genealogical research. 

The internet has forever changed the study of family history. It almost makes it too easy to start a family tree. For reasons that need not be explained, the Mormon Church substantially contributed to technological advancements in genealogy. The Church of Jesus Christ of Latter-day Saints holds the world’s largest collection of genealogical data in the world. It is available for free to the public at the Family History Library in Salt Lake City. 

For obvious reasons, it is not exactly practical to fly to Utah every time you want to look up some records. To solve this problem, over 100,000 volunteers are involved in the large-scale conversion of the Family History Library’s microfilms to digitalized searchable records. These records are available for free online at FamilySearch.org. Without FamilySearch, my family tree would not be nearly as complete as it is now. The site also has the world’s largest shared family tree with over 1.2 billion people. 

The Mormon Church even went so far as to develop the GEDCOM file format. The GEDCOM (.ged) is the most widely used format for storing and sharing genealogical data. It is completely open source and is used by a variety of programs and web applications. As far as I am aware, this is the only file format created by a religious organization.

While FamilySearch is a great website to learn more about your family, other sites are also extremely useful. Websites like Geni (where my main tree is found), Ancestry.com, and others with large membership bases allow for collaboration with others on the site. I have been able to connect with family from New York City to Norway. Merging family trees is as simple as clicking a button.

Consumer DNA testing is something that genealogists have been interested in for a while now, but in the past few years these products have become more and more popular. Many companies, like 23andMe, Family Tree DNA, AncestryDNA, and MyHeritage DNA now provide this sort of testing. I think DNA testing is a great idea. However, at this point I am not so sold on the technology.

There are three types of DNA tests typically offered to consumers: autosomal, mtDNA, and Y-DNA. Out of all three tests, autosomal testing is the most popular, most informative, and typically the cheapest. This test looks at genetics provides a percentage breakdown of a person’s ethnicity based on geography. mtDNA is passed down from your maternal ancestors, and Y-DNA is passed down from your paternal ancestors. As Y-DNA is only passed down to those with Y chromosomes, only men can take a Y-DNA test. Both mtDNA and Y-DNA organize people into something called a haplogroup, which allows people to see if they have a common maternal or paternal ancestor.

DNA testing is awesome, but I think it's a scary thing to give to a company. Last year, DNA allowed for the capture of the Golden State Killer, a serial criminal who had evaded justice in California for nearly 50 years. Joseph DeAngelo, the suspect, was arrested simply because a distant relative uploaded their DNA to a service called GEDMatch. 23andMe has stated that they will indefinitely store your DNA and have admitted to allowing outside organizations access the information. 23andMe has also received a lot of criticism for their DNA-based health testing. It has not been approved by the FDA and it can be dangerously inaccurate. Also, imagine what would happen if a database full of thousands of customers’ DNA was compromised. At this point, I am not willing to provide my DNA to a company for testing. But considering that others in my family have already done so, maybe my genetic data is not so safe.
 
Has this post inspired you to create a family tree of your own? Have you already done some genealogical research and found anything interesting about your family? Would you be willing to provide your DNA to a for-profit company for testing? I’d love to hear your thoughts on this topic!

Thursday, April 18, 2019

Artificial Intelligence Esports Teams of the Future

The esports industry is one of the fastest growing and newest live sports industries in the world. We have seen a great emergence of esports leagues across the world in the US, Europe, South America, and Asia. Artificial Intelligence Esports team of the Future. Along with the growth and influx of money comes a mass push to improve technology for esports in the future. Technology giant, Qualcomm Technologies has now entered the field with their AI technology. This AI system Qualcomm they are creating is aimed at beating the best humans in the world at their own esport.

AI integrated with Esports was once long shot. Now, Qualcomm believes that they can defeat the worlds best in popular esport games like League of Legends. It seems impossible for AI to defeat the greatest in the world when it comes to a game like League of Legends. Unlike other games where AI have succeeded like chess, league of legends is not a game of math and instead a complex match where luck, skill, and strategy are all involved. Through machine learning and massive amounts of data, an AI in a video game will be able to decision make similar to humans. This is interesting because a game like league of legends offers millions of data for AI to study yet no single player int he game makes all the right decisions. On the other side, a major advantage that AI has in video games against players is the mechanical aspect. While macro has to be learned, an AI system can pretty much instantly learn the micro of the game and have better movement, timing, aiming, etc., than humans.

Qualcomm does not seek this accomplishment just to say that an AI can beat humans in a video game. They are instead developing what they see as tools for players in the future. If teams can utilize AI to play when other teams are not available to scrimmage they can have a substantial advantage. Another very important aspect is the data and analysis during the machine learning aspect to teach the AI decision making. With this data, teams can now better understand the strategy behind the game and improve their own play.

The applications of AI are nearly endless. I am very excited and interested to see powerful AI with time to learn and adapt to video game. These AI could push forward the competitiveness of Esports and overall improve the quality of games.

Questions:

1. Would you want to play online video games knowing that you could be playing human-like AI?

2. Do you think that AI will be able to compete with humans in games like League of Legends where on the fly decision making is a primary component.

3. If AI are able to beat human players, do you believe it could be harmful for the esports industry?


Sources:

https://venturebeat.com/2018/12/11/ai-is-esports-newest-weapon/

https://www.dailyesports.gg/qualcomm-developing-ai-esports-team-tencent-honor-of-kings/


Monday, April 15, 2019

Minimizing the Impact of Extended Blue Light Exposure Through F.lux

Nearly every member of society interacts with some electronic device daily, be it your phone or computer. I think its fairly understood that using electronic devices for extended periods of time can damage your eyes, but the exact reasons why are not well communicated. Digital screens give off a short wavelength light on the visible spectrum called ‘blue light.’ If you have ever turned off your light and sat at the computer in a dark room, blue light is the noticeable glow which your monitor emits.

Blue light exposure is bad for a plethora of reasons. First, research shows that it prolongs the time it takes for an individual to fall asleep by disrupting his or her circadian rhythm and suppressing sleep essential melatonin production. Studies have also shown that these effects are more impactful for children and youth, who are increasingly exposed to monitors before sleep. Though you might believe that blue light also causes lasting eye damage, research on that front is still inconclusive. Still, a society of sleep deprived citizens cannot possibly be positive. So, what’s the solution to the blue light problem?

That’s where f.lux comes in. F.lux is a free program which runs seamlessly in the background of your computer and activates shortly after sunset depending on your time zone. It gradually shifts the monitor’s display warmth (which is different from brightness) from a blue light to orange light as the night progresses. The result is an unnoticeable orange filter on your monitor which makes the harsh contrast of a monitor or phone’s light in a dark room less impactful. Anyone who has used F.lux can attest to its benefits. As technically inclined generations that have been exposed to greater amounts of blue light grow older, reducing eye damage and promoting a healthy amount of sleep are likely issues stemming from technology use which we will face as a society.

Questions:

1. As more technically inclined generations grow older, and the lasting effects of blue light become more well understood and common in society, do you think a filter which negates blue light becomes a product selling point for devices with screens?

2. What lasting repercussions do you think society, as a result of young people spending more and more time exposed to blue light, will face. Are there no or minimal repercussions?

3. How are some of the ways you minimize exposure to blue light? Is reducing screen time even a concern of yours?

Sources:
Reduce eye strain and get better sleep by using f.lux
Computers and your eyes
Evening use of light-emitting eReaders negatively affects sleep, circadian timing, and next-morning alertness
F.lux website

Therapeutic Uses of Virtual Reality

Treatments 

Virtual Reality is now being used for several therapeutic practices which give the user experiences that can help their day to day lives. Virtual Reality Exposure Therapy is for patients that mainly are diagnosed with PTSD anxiety, Attention Deficit Disorder, Acrophobia, Agoraphobia, etc. What VRET does is expose patients to virtual events that could trigger their disorder and help reduce the side effects. Over time and many rounds of exposure, the patients begin to have control over their emotions. VRET doesn’t just include visual representations of events, they include auxiliary, sensory and many more phenomena that the patient can really experience their setting.

Alternatives to Conventional Therapy
A standard session is around 45-50 minutes where the therapist is controlling the situation and will follow with brief talk therapy. This therapy is a substitute from conventional therapy where a therapist uses talk therapy coupled with prescription drugs. According to L. Anderson, “Opioids were involved in roughly 47,600 of these overdose deaths in 2017, or about 68% of all drug overdose deaths” (Anderson, 2019). Transitioning from prescription drugs to Virtual Reality to treat patients would give patients a better way to control their condition. VRET is a drug-free solution that is cost-effective and could potentially be treated at home. This would reduce the overall cost of therapy and could limit the opioid addiction growth rate. According to Anderson, there is a consistent 10.8% growth rate to opioid addiction per year. Offering drug-free treatment to patients to avoid addiction and give a healthier solution, these rates will hopefully slow to a halt.

Questions:

1. What are your thoughts of Virtual Reality Therapy? Would it work?

2. In the future, do you think this will become more of our reality? If so, how will it be used?

3. What are the negatives to transitioning to this type of therapy?

Sources: 

FinTech

By: Kerrick Henderson, Alex Cable, Syd Eyre

What is Fintech

Fintech is one of the most exciting and newest trends in technology. Many companies are making large bets on the industry and its future applications. So far, the field ranges from brokerage accounts and simple trading, all the way to advanced new forms of banking that create credit systems between user bases. At its essence is combining new technology to aid the financial system and create new opportunities. This allows the system to break away from its current restrictions and venture into new areas that can create more growth and provide forms of banking to more people. 

Large Companies

The first major companies to put into practice the developments in online banking are J.P.Morgan, Bank of America, Ally, and Varo. The last two are entirely online and do not have any physical locations. Ally and Varo have seen rapid growth in the past couple of years and expect much of the same moving forward. They operate in traditional checking and savings accounts, as well as offering Certificates of Deposit (CD). The accounts typically bear higher interest rates than traditional physical banks due to their smaller overhead and ability to manage money and accounts in a more effective way. While Ally and Varo don’t have the same financial backing and network as J.P.Morgan and Bank of America, they do have flexibility in implementing new technology and taking more risks. J.P.Morgan clearly has the upper hand when it comes to investments in technology and size of the firm. It is the largest bank in the US by assets and they spend over $10 Billion a year on just technology. Adding to this, they have recently announced a new office in Palo Alto, CA that will be dedicated to only Fintech. This move is designed to encourage innovation and focus on the future of the industry. 

Startups

The second group of key players in Fintech are the new brokerages. These are companies like Robinhood, Acorns, and Stash.  Robinhood is fairly new to the fintec scene, but they are already one of the biggest players.  They offer a new way to trade securities, derivatives, and some cryptocurrencies for free.  Their tech has had some issues in the past, with multiple downtimes during trading hours leading to millions of dollars lost and opportunities missed.  Acorns and Stash are similar apps that allow individuals to save money for retirement by investing extra cash into indexes and ETFs. Both of these apps have already had tremendous impact on the financial lives of the people that use them, with both getting near perfect reviews.       



Impact

Nearly everyone’s quality of life is directly impacted by their finances, and having the freedom to interact with them how they wish thanks to Fintech has benefitted many.  This has forced many of the traditional banks to adapt to the new ways of doing things, as was mentioned with J.P.Morgan earlier. We’ve also seen companies such as Capital One move toward an online model as nearly all of their business can now be conducted via either phone or computer.  This has lead them to change their traditional brick-and-mortar banks into “cafes” where customers have a place to feel comfortable as they transact their business digitally. Going forward, we will most likely see more of the older institutions be forced to change their ways or go out of business.  Most trading brokerages will be forced to lower their commission rates, as many already have, and more financial advisors will struggle to compete with the apps that help people save once the general population is more accustomed to them. Thanks to the freedom Fintech grants the clients of its users, it is unlikely we will see a slow-down in its growth any time soon.  The following infographic shows the path the industry has been on and how it is poised for future growth.


Questions

Have you used any sort of fintech app before (i.e. Robinhood, Square, Acorns, Mint, or online banking) and if so, what has been your experience?

Have you ever been locked out of accessing your money due to a technological error? If so, what was your reaction and how did the company at fault make it right?

Where do you think Fintech will go in the future? Do you believe it is possible for the industry to continue growing at the rapid rate is has been?

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